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Sandira Calviac by Carole Omoumi

A multi-faceted marketer, Sandira Calviac started her first company in London (UK) at the age of 16, providing Search Engine Optimization to British clients such as web agencies and SCOTLAND YARD.  The opportunity to work at iBazar (aka EBAY France) led her to Paris, where she subsequently helped build a leading interactive ad agency. 

Ms. Calviac's management track record include and is not limited to:
- creating additional revenue sources at one of VIVENDI UNIVERSAL magazine publishing subsidiaries
- running day-to-day BARACODA's North American operations and growing its network of resellers
- launching ECOLADA, an eco-friendly price comparison website
- implementing digital & social media strategy for FLY16x9's media properties
- successful PR & marketing campaigns as SCANBUY's Director of Marketing promoting 2D barcode technology and its augmented reality applications. 

Former CMO of ADOPT A GUY.COM, an offbeat dating site, Ms. Calviac is now spearheading the efforts of RIDEHACK.COM with her two partners to help festival & event attendees carpool to their favorite events.

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Entries in Museum of Modern Art (3)

Thursday
Oct012009

Photos of the MoMA MiXX Premiere

During the event I snapped a few pictures (and a brief video). This slideshow is a selection of non-edited photos (+ the video).
Also, Time Out released some nice pictures of the FLY16x9 crew.
Flavorpill, who co-produced the event, published a set indeed. Do you recognize anyone on this one? ;-)

Wednesday
Sep302009

Press Clip: FLY16x9 in Vanity Fair

During this past MoMA MiXX, I was introduced to Becca, a very friendly woman who turned out to be a reporter at Vanity Fair. Read her take on the event here.

Excerpts of Artists D.J. at the MoMA MiXX Dance Party by Rebecca Sacks - September 30, 2009

"MoMA MiXX experienced perhaps its greatest success. Early in the evening, painter Mickalene Thomas and mixed-media artist Derrick Adams got the party going with their playlists, while upstairs the mood was made ambient by a mesmerizing video installation by FLY16X9—flowing clips showcasing scenarios largely of the predatory or desirous variety. (One sequence had models eating entire cakes, which, much to my embarrassment, I immediately recognized to be baked goods from Black Hound, in the East Village.) Downstairs was dominated by a dance floor and the standard open bar (upstairs there was a Pernod Absinthe bar, where barkeeps carefully crafted cocktails according to the drink’s strict ratios). The museum’s priceless canvases were monitored by alert security guards, who were also in charge of steering mixers back into the fray after the obligatory smoke breaks on 53rd Street. As the party wore on, resident D.J.’s Eamon Harkin and Justin Carter carried the baton until D.J. Andy Butler, of Hercules and Love Affair, took it and ran into the evening.The transformation of the Agnes Gund Garden Lobby from hallowed halls to a near-bacchanalian dance party truly re-invented the space, and undoubtedly caused revelers to re-evaluate their relationship to the art world. At least for the night."

Friday
Sep252009

MoMA MiXX Video Invite by FLY16x9. Party is this Saturday!

During MoMA MiXX's premiere dance party, the walls of the Atrium will be filled with large scale video projections provided by FLY16x9.
This promises to be quite a special event indeed :)
See you @ MoMA tomorrow night!

Click here to watch the official video invite.

More about the event:

Join FLY16x9 and The Museum of Modern Art on September 26th for the premiere of MoMA MiXX dance party. Hosted by the Junior Associates in association with Flavorpill, this ongoing MoMA series will pair major artists with world-class musicians and DJs.

For this historic event, MoMA will transform their lobby into a giant dance floor with an open bar, while guest artists and DJs: Derrick Adams, painter Mickalene Thomas, Hercules and Love Affair, Justin Carter and Eamon Harkin spin sets that have been influential in their lives and work. During the event, the walls of the Atrium will be filled with large scale video projections provided by FLY16x9.

MoMA
11 West 53rd St, Manhattan
8pm-midnight.
$75 including admission and open bar.
The money raised from the MoMA MiXX parties benefits exhibition programming for the Museum of Modern Art and P.S.1 Contemporary Art Center.

To purchase tickets online visit www.moma.org/momamixx