Apple blocks location-based advertising within apps

Mobile Marketer's Dan Butcher agily details the ramification of Apple's stance against location-based advertising within applications for the iPhone and iPod touch.

This decision will definitely impact most players of the mobile advertising industry. Yet I do not think it will presents itself as an issue for companies like Foursquare or Buzzd, whose location-based feature is not only part but beneficial to the user experience.

Indeed, according to Apple's advice to the developer community about its CoreLocation framework:
If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user's location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.
You can learn more about using Core Location by reading the CLLocationManager Class Reference and downloading the LocateMe sample code available in the iPhone OS Reference Library.

To learn more about the potential repercussions from a marketing and advertising stand-point, please read Dan Butcher's piece here: http://www.mobilemarketer.com/cms/news/advertising/5430.html

Outside-the-Box Revenue Models for Online Dating & Social Networks

I landed yesterday evening in Miami for iDate and... as of late last night it turns out I will be speaking at an interesting workshop this afternoon @ 1:30pm.

Some of the ideas that I will be sharing may be inspired by practices that have proved to generate successful results in other industries.

Other ideas may be intuitive or based on "emotional marketing".

Anyway, I would love to hear your thoughts and ideas. You may be a publisher, a blogger, a shopping site, who found clever ways to create new revenue streams in your niche. Please shoot (before 1:30pm EST)!

Cheers, S@ 

INTERNET DATING CONFERENCE

WORKSHOP: IDEA Session: "Outside the Box" Revenue Models for Online Dating & Social Networks - 3 Unique Perspectives

This 3^rd annual workshop is one of the most popular attended by most of the CEO's in the business. The session serves as a unique idea generating session for developing other revenue models for Online Dating and Social Networking. Three independent consultants to the industry will each provide "outside the box" ideas on how businesses can acheive higher revenue from their user base. Speakers are: Bill Broadbent (Founder & CEO of Instinct Marketing), Scot McKay(Founder / Dating/Relationship Consultant at X & Y Communications) and Sandira Calviac (Marketing Consultant). 

At previous events, the Revenue Model Workshop was met with resounding success from the delegates. Many operators gained valuable business information and some gained multi-million dollar business ideas from the session. At the iDate2010 event, each presenter will provide ideas in "rapid fire" each for 20 minutes, followed by a 30 minute question period from the general audience.