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Sandira Calviac by Carole Omoumi

A multi-faceted marketer, Sandira Calviac started her first company in London (UK) at the age of 16, providing Search Engine Optimization to British clients such as web agencies and SCOTLAND YARD.  The opportunity to work at iBazar (aka EBAY France) led her to Paris, where she subsequently helped build a leading interactive ad agency. 

Ms. Calviac's management track record include and is not limited to:
- creating additional revenue sources at one of VIVENDI UNIVERSAL magazine publishing subsidiaries
- running day-to-day BARACODA's North American operations and growing its network of resellers
- launching ECOLADA, an eco-friendly price comparison website
- implementing digital & social media strategy for FLY16x9's media properties
- successful PR & marketing campaigns as SCANBUY's Director of Marketing promoting 2D barcode technology and its augmented reality applications. 

Former CMO of ADOPT A GUY.COM, an offbeat dating site, Ms. Calviac is now spearheading the efforts of RIDEHACK.COM with her two partners to help festival & event attendees carpool to their favorite events.

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Thursday
Feb182010

Apple blocks location-based advertising within apps 

DateThursday, February 18, 2010 at 06:13AM

Mobile Marketer's Dan Butcher agily details the ramification of Apple's stance against location-based advertising within applications for the iPhone and iPod touch.

This decision will definitely impact most players of the mobile advertising industry. Yet I do not think it will presents itself as an issue for companies like Foursquare or Buzzd, whose location-based feature is not only part but beneficial to the user experience.

Indeed, according to Apple's advice to the developer community about its CoreLocation framework:
If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user's location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.
You can learn more about using Core Location by reading the CLLocationManager Class Reference and downloading the LocateMe sample code available in the iPhone OS Reference Library.

To learn more about the potential repercussions from a marketing and advertising stand-point, please read Dan Butcher's piece here: http://www.mobilemarketer.com/cms/news/advertising/5430.html

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