The next iPhone lost by an Apple employee in a bar

First of all, here is how it supposedly looks like:

Leaked by Gizmodo, the story is centered around an Apple employee who allegedly forgot what seems to be the iPhone 4G to be launched this coming June on a bar counter. The story is well written, yet I found it to be way too focused on the employee, releasing his name and his love for drinking. This guy is now going to have a hard time keeping some privacy. That said, imagine if Gizmodo had 'tactfully' not released his name. Then it would be logical to think that - considering that Apple would have found out who the iPhone owner was anyway - they might have fired him discreetly. Gray Powell is now so famous, it would pretty much be bad publicity for Apple to get rid of him, at least for now.

Some questions remain: how did the soon-to-be launched iPhone leaked onto Gizmodo's hands? and therefore who received those 5,000 dollars Gizmodo paid for it?

In the meantime, here is a fake leak of the iPhone 4G for your amusement:

Apple blocks location-based advertising within apps

Mobile Marketer's Dan Butcher agily details the ramification of Apple's stance against location-based advertising within applications for the iPhone and iPod touch.

This decision will definitely impact most players of the mobile advertising industry. Yet I do not think it will presents itself as an issue for companies like Foursquare or Buzzd, whose location-based feature is not only part but beneficial to the user experience.

Indeed, according to Apple's advice to the developer community about its CoreLocation framework:
If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user's location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.
You can learn more about using Core Location by reading the CLLocationManager Class Reference and downloading the LocateMe sample code available in the iPhone OS Reference Library.

To learn more about the potential repercussions from a marketing and advertising stand-point, please read Dan Butcher's piece here: http://www.mobilemarketer.com/cms/news/advertising/5430.html

Android vs. iPhone