Media Prediction 2011: Who is Admantx and why will Google buy it?

Admantx was born only 6 weeks ago during the last Semantic Web Summit, but here is why it really is a game changer for advertisers and publishers alike.

But first, let us look at the industry problem it aims to solve. For those who are not familiar with the current contextual advertising space, here is an example of a infamous campaign for a cruise which was matched with the wrong content, in this case a ferry crash. 

 What you want to avoid in contextual advertising...

So how does a company such as Admantx propose to address this issue?

Well, the secret sauce lies into what we call Semantic Web and Linked Data. And it is pretty easy for Admantx since it is actually a spin-off of Expert System, a 15-year old Semantic Intelligence provider.

Semantic technology can help marketers derive meaning, emotions and motivations from the content & user behaviors. In this particular case, webpages would be semantically processed & tagged using methods similar to human comprehension:

• in order to display relevant ads and avoid a ferry-crash-type ad mismatch
• and of course, to enhance the content relevancy and the overall media consumption experience. 

This goes beyond the sentiment analysis tools that have been implemented over the past few years.

Don't get me wrong, the semantic advertising space is not new. Five years ago, Ad Pepper Media had bought Crystal Semantics. But 2011 will definitely bring us some exciting news, such as acquisitions made by publishers and media groups in need of rapidly embracing the Web 3.0 wave... Stay tuned :) 

Outside-the-Box Revenue Models for Online Dating & Social Networks

I landed yesterday evening in Miami for iDate and... as of late last night it turns out I will be speaking at an interesting workshop this afternoon @ 1:30pm.

Some of the ideas that I will be sharing may be inspired by practices that have proved to generate successful results in other industries.

Other ideas may be intuitive or based on "emotional marketing".

Anyway, I would love to hear your thoughts and ideas. You may be a publisher, a blogger, a shopping site, who found clever ways to create new revenue streams in your niche. Please shoot (before 1:30pm EST)!

Cheers, S@ 

INTERNET DATING CONFERENCE

WORKSHOP: IDEA Session: "Outside the Box" Revenue Models for Online Dating & Social Networks - 3 Unique Perspectives

This 3^rd annual workshop is one of the most popular attended by most of the CEO's in the business. The session serves as a unique idea generating session for developing other revenue models for Online Dating and Social Networking. Three independent consultants to the industry will each provide "outside the box" ideas on how businesses can acheive higher revenue from their user base. Speakers are: Bill Broadbent (Founder & CEO of Instinct Marketing), Scot McKay(Founder / Dating/Relationship Consultant at X & Y Communications) and Sandira Calviac (Marketing Consultant). 

At previous events, the Revenue Model Workshop was met with resounding success from the delegates. Many operators gained valuable business information and some gained multi-million dollar business ideas from the session. At the iDate2010 event, each presenter will provide ideas in "rapid fire" each for 20 minutes, followed by a 30 minute question period from the general audience.

Ecolada is hiring a smart Product Manager

Ecolada
is hiring a smart Product Manager

We are seeking a smart Technical Product Manager to help get our product to the next level.
Ecolada is a comparison shopping website with a twist about to be unleashed in the coming weeks.
This is an exciting opportunity for a passionate and hard working professional to play a pivotal role in a dynamic environment.
The Technical Product Manager reports to the Managing Director. The position is based in New York, NY.

Responsibilities include:

• Define and champion product features and requirements.
• Develop, implement, manage and continuously improve Ecolada's website to ensure traffic goals are met.
• Manage internal and external resources to meet business and technical requirements.
• Collaborate with marketing to support existing and create new traffic driving initiatives.
• Analyzing and incorporating customer/market requirements.
• Recommend new products and product enhancements.

Skills/Qualifications:

• 2+ years experience in successful consumer-facing web product management.
• Excellent verbal and written communication skills in order to lead and work proactively with a variety of cross-functional teams.
• Exceptional project management skills; well-organized, detail-oriented, ability to set priorities, multi-task and stay on top of deliverables.
• Experience working closely with developers and other outsourced technical teams.
• Ability to balance technical and business issues.
• Fast learner with a passion for web 2.0 and mobile trends.
• Strong technology background (CS or Engineering).
• Understanding of search engines and information classification (categories, tags).
• Familiarity with affiliate platforms, SEO and PPC would be a plus.
• Familiarity with internet technologies such as DHTML, Flash, AJAX including back-end languages, and databases (SQL Server preferably).
• Experience with large-scale database applications preferable.
• Must be a proactive, self-starter.
• Good energy.
• Experience and ability to thrive in small, dynamic, and entrepreneurial environments.
• Bachelor's degree or equivalent in engineering or a related discipline.

If you fit the above profile, have great energy, breath/live the web, believe anything is possible, and want to be part of our exciting company, please send your resume/portfolio to: jobs[-at-]ecolada.com