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Sandira Calviac by Carole Omoumi

A multi-faceted marketer, Sandira Calviac started her first company in London (UK) at the age of 16, providing Search Engine Optimization to British clients such as web agencies and SCOTLAND YARD.  The opportunity to work at iBazar (aka EBAY France) led her to Paris, where she subsequently helped build a leading interactive ad agency. 

Ms. Calviac's management track record include and is not limited to:
- creating additional revenue sources at one of VIVENDI UNIVERSAL magazine publishing subsidiaries
- running day-to-day BARACODA's North American operations and growing its network of resellers
- launching ECOLADA, an eco-friendly price comparison website
- implementing digital & social media strategy for FLY16x9's media properties
- successful PR & marketing campaigns as SCANBUY's Director of Marketing promoting 2D barcode technology and its augmented reality applications. 

Former CMO of ADOPT A GUY.COM, an offbeat dating site, Ms. Calviac is now spearheading the efforts of RIDEHACK.COM with her two partners to help festival & event attendees carpool to their favorite events.

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Entries in ebooks (2)

Monday
Apr192010

A recipe mistakenly called for "salt and freshly ground black people" instead of "pepper."

The "Pasta Bible" - a recently released cookbook - made its publishing company lose cash vs. weight over a really bad typo.
According to the NY Daily News, Penguin Australia must fork over a large chunck of cash to reprint 7,000 copies of the "Pasta Bible" after mistakenly printing: "salt and freshly ground black people" instead of "pepper".

I bet they cannot wait to release their next cookbook on the iPad.

About that... My friend Dana developed a cookbook iPad app that would be ideal for them...
Dear Penguin, let me know if you'd like an introduction :)

And thanks to my friend Lukas for posting the news on his Facebook.

Thursday
Feb182010

Amazon's 420,000+ books available via its new Blackberry Kindle App

Before stumbling Wireless Week's news regarding the launch of the 'Kindle for Blackberry', I had lunch (actually it was more of a brunch) with a friend who was reading Les Echos on his Kindle. And among other things we talked about how the iPad's arrival would definitely pause as a game changer for Amazon's eReader and might be the catalyst to Amazon venturing onto other handsets. It turns out we were wrong (yes I admit) as Amazon probably thought of providing an ubiquitous experience long ago since its ebooks are already available via all the following platforms iPhone, iPod Touch, PC and Mac. Getting on the iPad seems to be Amazon's next step on sealing a very incesteous relationship with Apple...