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Sandira Calviac by Carole Omoumi

A proven digital marketer, Sandira Calviac started her first company in London (UK) at the age of 16, providing Search Engine Optimization to British clients such as web agencies and SCOTLAND YARD. The opportunity to work at iBazar (aka EBAY France) led her to Paris, where she subsequently helped build a leading web agency's promotion department.

Ms. Calviac's management track record include and is not limited to:
- creating additional revenue sources at one of the largest magazine publishing company
- running day-to-day BARACODA's North American operations and growing its network of resellers
- maintaining positive cash flow at MOBILE CATALYST
- launching ECOLADA, an eco-friendly price comparison website
- implementing digital & social media strategy for FLY16x9's media properties
- successful PR & marketing campaigns as SCANBUY's Director of Marketing promoting 2D barcode technology and its augmented reality applications.

She currently resides in New York City.

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Entries in business (2)

Thursday

28Jan2010

Outside-the-Box Revenue Models for Online Dating & Social Networks

Thursday, January 28, 2010 at 07:06AM

I landed yesterday evening in Miami for iDate and... as of late last night it turns out I will be speaking at an interesting workshop this afternoon @ 1:30pm.

Some of the ideas that I will be sharing may be inspired by practices that have proved to generate successful results in other industries.

Other ideas may be intuitive or based on "emotional marketing".

Anyway, I would love to hear your thoughts and ideas. You may be a publisher, a blogger, a shopping site, who found clever ways to create new revenue streams in your niche. Please shoot (before 1:30pm EST)!

Cheers, S@

INTERNET DATING CONFERENCE

WORKSHOP: IDEA Session: "Outside the Box" Revenue Models for Online Dating & Social Networks - 3 Unique Perspectives

This 3^rd annual workshop is one of the most popular attended by most of the CEO's in the business. The session serves as a unique idea generating session for developing other revenue models for Online Dating and Social Networking. Three independent consultants to the industry will each provide "outside the box" ideas on how businesses can acheive higher revenue from their user base. Speakers are: Bill Broadbent (Founder & CEO of Instinct Marketing), Scot McKay(Founder / Dating/Relationship Consultant at X & Y Communications) and Sandira Calviac (Marketing Consultant).

At previous events, the Revenue Model Workshop was met with resounding success from the delegates. Many operators gained valuable business information and some gained multi-million dollar business ideas from the session. At the iDate2010 event, each presenter will provide ideas in "rapid fire" each for 20 minutes, followed by a 30 minute question period from the general audience.

Sandira |

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tagged

Dating industry,

Marketing,

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Marketing: Revenue Models

Saturday

07Nov2009

On the future of advertising agencies

Saturday, November 7, 2009 at 08:03PM

A comment I posted this morning on Gotham Gal's blog post: A reality check.
That was before breakfast, so some words might have been eaten on the way ;)

There are many ways to break the rules, and it's not always about coming up with NEW processes or NEW thinking. Her dream may not sound unique to you or revolutionary, but she - as a unique person with her unique take on the world - may bring a unique perspective. A great agency is not just about cool and new this and new that but is a lot about reliable people committed to providing their clients with the best collaborating experience and value.
Most often companies that are "getting killed" are the ones (in which partners killed each others first and/or) who forgot their purpose and who they're doing it for, focusing too much on the what and the push of matter vs. adapting to what the market wants. Think about Nokia going from toilet paper and rain boots manifacturer to holistic provider of mobile experience.
Also, to resonate on the restaurant observation, why do we as a customer pick this restaurant over another one? Most important, why do we go back?
Or, why do people buy old school, vintage clothes?
Often time, we - especially in the media/tech industry - tend to obsess with the latest, newest tech or buzz word, when in fact successful things or transactions are rarely 'new school'. No reason to be jadded though ;)
Maybe that woman via her boutique agency will be able to provide that missing piece for her clients in a way that no other agency can... For every client, there's an agency out there... ;)
"To you I am nothing more
than a fox like a hundred thousand other foxes.
But if you tame me, then we shall need each other.
To me, you will be unique in all the world.
To you, I shall be unique in all the world. . ."
The Little Prince, Saint Exupery

Sandira |