On the future of advertising agencies
Saturday, November 7, 2009 at 08:03PM
That was before breakfast, so some words might have been eaten on the way ;)
Most often companies that are "getting killed" are the ones (in which partners killed each others first and/or) who forgot their purpose and who they're doing it for, focusing too much on the what and the push of matter vs. adapting to what the market wants. Think about Nokia going from toilet paper and rain boots manifacturer to holistic provider of mobile experience.
Also, to resonate on the restaurant observation, why do we as a customer pick this restaurant over another one? Most important, why do we go back?
Or, why do people buy old school, vintage clothes?
Often time, we - especially in the media/tech industry - tend to obsess with the latest, newest tech or buzz word, when in fact successful things or transactions are rarely 'new school'. No reason to be jadded though ;)
Maybe that woman via her boutique agency will be able to provide that missing piece for her clients in a way that no other agency can... For every client, there's an agency out there... ;)
"To you I am nothing more
than a fox like a hundred thousand other foxes.
But if you tame me, then we shall need each other.
To me, you will be unique in all the world.
To you, I shall be unique in all the world. . ."
The Little Prince, Saint Exupery
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