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Sandira Calviac by Carole Omoumi

A proven digital marketer, Sandira Calviac started her first company in London (UK) at the age of 16, providing Search Engine Optimization to British clients such as web agencies and SCOTLAND YARD. The opportunity to work at iBazar (aka EBAY France) led her to Paris, where she subsequently helped build a leading web agency's promotion department.

Ms. Calviac's management track record include and is not limited to:
- creating additional revenue sources at one of the largest magazine publishing company
- running day-to-day BARACODA's North American operations and growing its network of resellers
- maintaining positive cash flow at MOBILE CATALYST
- launching ECOLADA, an eco-friendly price comparison website
- implementing digital & social media strategy for FLY16x9's media properties
- successful PR & marketing campaigns as SCANBUY's Director of Marketing promoting 2D barcode technology and its augmented reality applications.

Thanks to her multi-faceted experience, Ms. Calviac is spearheading the marketing and PR efforts of ADOPT A GUY.COM, an offbeat dating site.

She currently resides in New York City.

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Entries in Apple (6)

Monday

Apr192010

The next iPhone lost by an Apple employee in a bar

Monday, April 19, 2010 at 11:24PM

First of all, here is how it supposedly looks like:

Leaked by Gizmodo, the story is centered around an Apple employee who allegedly forgot what seems to be the iPhone 4G to be launched this coming June on a bar counter. The story is well written, yet I found it to be way too focused on the employee, releasing his name and his love for drinking. This guy is now going to have a hard time keeping some privacy. That said, imagine if Gizmodo had 'tactfully' not released his name. Then it would be logical to think that - considering that Apple would have found out who the iPhone owner was anyway - they might have fired him discreetly. Gray Powell is now so famous, it would pretty much be bad publicity for Apple to get rid of him, at least for now.

Some questions remain: how did the soon-to-be launched iPhone leaked onto Gizmodo's hands? and therefore who received those 5,000 dollars Gizmodo paid for it?

In the meantime, here is a fake leak of the iPhone 4G for your amusement:

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Mobile

Friday

Apr092010

Mathias Döpfner shares his excitement for the iPad with Charlie Rose

Friday, April 9, 2010 at 12:41AM

Browsing Hulu for a bedtime video, I stumbled upon Charlie Rose's interview of Mathias Döpfner and was smitten by his optimism not only about the publishing business but also about how he sees the US as a leader and guardian of freedom and democracy... I certainly can appreciate that and this positivity reminds me of Sarkozy's address to the US Congress a couple of years ago.

On a different note:

Dear Charlie Rose,
I would love to share your invaluable content with all my friends. Yet can you please find a different/additional way to distribute your show? Due to Hulu's geographic restrictions, this is what most people outside the US see (and I am sure many fans of yours):

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E-Publishing

Thursday

Feb182010

Apple blocks location-based advertising within apps

Thursday, February 18, 2010 at 06:13AM

Mobile Marketer's Dan Butcher agily details the ramification of Apple's stance against location-based advertising within applications for the iPhone and iPod touch.

This decision will definitely impact most players of the mobile advertising industry. Yet I do not think it will presents itself as an issue for companies like Foursquare or Buzzd, whose location-based feature is not only part but beneficial to the user experience.

Indeed, according to Apple's advice to the developer community about its CoreLocation framework:
If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user's location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.
You can learn more about using Core Location by reading the CLLocationManager Class Reference and downloading the LocateMe sample code available in the iPhone OS Reference Library.

To learn more about the potential repercussions from a marketing and advertising stand-point, please read Dan Butcher's piece here: http://www.mobilemarketer.com/cms/news/advertising/5430.html

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Advertising,

Marketing: Revenue Models,

Mobile

Wednesday

Feb172010

Is Wired ready for an Apple iPad launch?

Wednesday, February 17, 2010 at 11:06AM

Mind-blowing, Wired presents us with an intuitive way of interacting with its content, while experimenting with cool features such as the 3D spinning of products, which opens new avenues for advertising and product reviews.

That said, it seems that this groundbreaking app may be incompatible with the Apple iPad :( according to the word on the street (of the blogosphere). Garysky at AppleSky writes that "interactive Wired issues probably won’t be compatible with the iPad due to its inability to run Adobe’s proprietary technologies like Flash and AIR".

Yet according to Cult of Mac yesterday, Wired's EIC Chris Anderson said: "The app is designed to run using Adobe’s Air, but can be easily repurposed for the iPad and other devices"...

Does anyone know which team built the app anyway? Feel free to email/comment.