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Sandira Calviac by Carole Omoumi

A proven digital marketer, Sandira Calviac started her first company in London (UK) at the age of 16, providing Search Engine Optimization to British clients such as web agencies and SCOTLAND YARD. The opportunity to work at iBazar (aka EBAY France) led her to Paris, where she subsequently helped build a leading web agency's promotion department.

Ms. Calviac's management track record include and is not limited to:
- creating additional revenue sources at one of the largest magazine publishing company
- running day-to-day BARACODA's North American operations and growing its network of resellers
- maintaining positive cash flow at MOBILE CATALYST
- launching ECOLADA, an eco-friendly price comparison website
- implementing digital & social media strategy for FLY16x9's media properties
- successful PR & marketing campaigns as SCANBUY's Director of Marketing promoting 2D barcode technology and its augmented reality applications.

She currently resides in New York City.

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Entries in Apple (4)

Thursday

18Feb2010

Apple blocks location-based advertising within apps

Thursday, February 18, 2010 at 06:13AM

Mobile Marketer's Dan Butcher agily details the ramification of Apple's stance against location-based advertising within applications for the iPhone and iPod touch.

This decision will definitely impact most players of the mobile advertising industry. Yet I do not think it will presents itself as an issue for companies like Foursquare or Buzzd, whose location-based feature is not only part but beneficial to the user experience.

Indeed, according to Apple's advice to the developer community about its CoreLocation framework:
If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user's location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.
You can learn more about using Core Location by reading the CLLocationManager Class Reference and downloading the LocateMe sample code available in the iPhone OS Reference Library.

To learn more about the potential repercussions from a marketing and advertising stand-point, please read Dan Butcher's piece here: http://www.mobilemarketer.com/cms/news/advertising/5430.html

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Wednesday

17Feb2010

Is Wired ready for an Apple iPad launch?

Wednesday, February 17, 2010 at 11:06AM

Mind-blowing, Wired presents us with an intuitive way of interacting with its content, while experimenting with cool features such as the 3D spinning of products, which opens new avenues for advertising and product reviews.

That said, it seems that this groundbreaking app may be incompatible with the Apple iPad :( according to the word on the street (of the blogosphere). Garysky at AppleSky writes that "interactive Wired issues probably won’t be compatible with the iPad due to its inability to run Adobe’s proprietary technologies like Flash and AIR".

Yet according to Cult of Mac yesterday, Wired's EIC Chris Anderson said: "The app is designed to run using Adobe’s Air, but can be easily repurposed for the iPad and other devices"...

Does anyone know which team built the app anyway? Feel free to email/comment.