ShopSavvy and mobile barcoding, what about Scanbuy, etc.?

ShopSavvy, a company promoted by the T-Mobile Google peeps during the launch of the G1 earlier today. They developed an app running on Android that basically does what Scanbuy set via its ScanbuyShopper mobile app: capture the barcode displayed on a product in the real world and/or at a retail store and let the user know right there and then how much it costs online and/or get access to online reviews. Will ShopSavvy be sued by Neomedia too? What does it mean for other companies in the space in the mobile barcoding space, including 2D? If those patents are not a problem, then we should see money pouring into companies developing apps using the barcode as a point of entry. Why not the guys @ RINEN for OpenTrace.org...