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Sandira Calviac by Carole Omoumi

A multi-faceted marketer, Sandira Calviac started her first company in London (UK) at the age of 16, providing Search Engine Optimization to British clients such as web agencies and SCOTLAND YARD.  The opportunity to work at iBazar (aka EBAY France) led her to Paris, where she subsequently helped build a leading interactive ad agency. 

Ms. Calviac's management track record include and is not limited to:
- creating additional revenue sources at one of VIVENDI UNIVERSAL magazine publishing subsidiaries
- running day-to-day BARACODA's North American operations and growing its network of resellers
- launching ECOLADA, an eco-friendly price comparison website
- implementing digital & social media strategy for FLY16x9's media properties
- successful PR & marketing campaigns as SCANBUY's Director of Marketing promoting 2D barcode technology and its augmented reality applications. 

Former CMO of ADOPT A GUY.COM, an offbeat dating site, Ms. Calviac is now spearheading the efforts of RIDEHACK.COM with her two partners to help festival & event attendees carpool to their favorite events.

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Monday
Apr192010

A recipe mistakenly called for "salt and freshly ground black people" instead of "pepper."

DateMonday, April 19, 2010 at 04:29PM
The "Pasta Bible" - a recently released cookbook - made its publishing company lose cash vs. weight over a really bad typo.
According to the NY Daily News, Penguin Australia must fork over a large chunck of cash to reprint 7,000 copies of the "Pasta Bible" after mistakenly printing: "salt and freshly ground black people" instead of "pepper".

I bet they cannot wait to release their next cookbook on the iPad.

About that... My friend Dana developed a cookbook iPad app that would be ideal for them...
Dear Penguin, let me know if you'd like an introduction :)

And thanks to my friend Lukas for posting the news on his Facebook.

AuthorSandira | CommentPost a Comment | Reference1 Reference |
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